Mitsubishi Motors Australia Tops Annual Sales Record
Mitsubishi Motors Australia established a new annual sales record of 84,955 vehicles in 2018, according to official VFACTS figures released today.
The record annual result capped a solid year for Mitsubishi with sales up 5.3% year-on-year against an overall decline of 3.0% in the new car market.
The total represents the fourth consecutive year of growth for Mitsubishi and also eclipsed the previous record set in 1998 when the brand was manufacturing vehicles in Australia.
Triton was Mitsubishi’s best-selling model last year with over 24,000 units sold.
ASX and Outlander contributed over 19,000 and 15,000 sales respectively, with the ASX maintaining its position as the best-selling small SUV in 2018.
Mitsubishi Motors Australia, CEO, John Signoriello said the market last year was much more challenging than anticipated but the investment in our SUV and LCV model range had delivered a good outcome for the brand.
“This year we predict the new car market to be subdued but we are looking forward to the new Triton sales commencing this month and we will have a number of special editions which we will be bringing to the market in the first quarter.
“We will also have updates to the ASX, Outlander PHEV and Pajero Sport later this year to further strengthen our position in the key market growth segments.